Staff Reporter Dhaka : The quick-witted TVC, featuring an ardent fan of Shakib Al Hasan & the mascot Fido Dido® reiterates the brand’s ‘Think Fresh’ philosophy~
7UP® today launched a quirky new campaign that aims to offer consumers across Bangladesh a once-in-a-lifetime opportunity to meet superstar and 7UP® brand ambassador, Shakib Al Hasan. The campaign is anchored on an on-pack promotional offer and a fun TVC featuring Shakib Al Hasan. With this new offer, fans across the country stand a chance to win a dinner with the brand ambassador by simply buying any 7UP® PET bottle and messaging the unique code printed under the cap to 26969.*
The TVC opens with Dipu travelling in a bus on a hot, sweltering day, on the way to catch a glimpse of his all-time favorite, Shakib Al Hasan. A true die-hard fan at heart, he’s seen sporting Shakib’s iconic number. Amidst an array of fans holding Shakib’s posters & placards, the TVC transports us to outside the superstar’s house, where Dipu has reached after the long journey to meet Shakib. In a quick turn of events, Shakib arrives in his car, rolling down his windows to wave at his fans & give autographs, while Dipu runs behind it failing to make his dream of meeting Shakib one-on-one come true. As he gets tired of running, the witty curly haired mascot Fido® comes to his rescue.
Fido Dido® enters the frame on a skateboard, circles around Dipu and signals at him to grab a chilled, refreshing bottle of 7UP®. Sipping from the 7UP® bottle, Dipu feels instantly refreshed, just when Fido asks him to twist the bottle & check the label and think fresh. Dipu is ecstatic to read ‘Drink 7up, meet shakib’ by simply SMS-ing the code below the cap to 26969. The TVC ends on a lively note with Dipu finally meeting his idol.
Speaking on the launch, Anuj Goyal, Senior Marketing Director, Bangladesh Region, PepsiCo, said, “With this campaign, our aim is to add excitement and freshness to the lives of our consumers. We acknowledge the love and adoration that our consumers share for Shakib and finally, this campaign gives them a first-of-its-kind chance to meet him. We are hopeful that this campaign will excite everyone and give them another reason to pick their favourite beverage brand- 7UP.
Commenting on the TVC, brand ambassador, Shakib Al Hasan said, “Working with 7UP has always been a treat for me and this time it’s even more special. As 7UP gives an exclusive chance to my fans to meet and greet me over dinner, it’s an opportunity to thank them for the love they have showered for me over the years. 7UP’s ‘Think Fresh’ philosophy has always resonated with me and this campaign is an iteration of just that. I am extremely excited to meet my fans & looking forward to the response.”
Sharfuddin Bhuiyan Shamol, Head of Marketing, Transcom Beverages Ltd, said “7UP has enjoyed immense love from the consumers in Bangladesh and is the largest CSD brand in the country. In an effort to create a special moment for our consumers, it’s a delight to be able to create this engaging campaign with youth icon, Shakib Al Hasan and brand mascot Fido Dido and given them an opportunity to meet their favourite cricketer. This is an opportunity of a lifetime and also gives us a chance to know our consumers more closely.”
The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms. This offer is valid from Oct 1 to Nov 30, 2022, on all PET bottles.
*T&C – https://www.facebook.com/325112524208905/posts/pfbid025dh42aaKNMxdGXHET2aWXmzAnQsBHWpCzqBmfUhC31AN8RCwH18cUtTJ19X3ZHfil/?app=fbl