Visa (NYSE: V), the global leader in digital payments, has recently won the ‘Best Innovation in Retail Payment Solution’ Award at the Bangladesh Retail Awards 2024 for its ‘Scan to Pay’ solution with bKash. The innovative solution has made digital payments more seamless, hassle-free, and secure for Visa cardholders.

Speaking on the occasion, Sabbir Ahmed, Country Manager, Bangladesh, Nepal, and Bhutan, Visa, said ” We are delighted that our ‘Scan to Pay’ solution, in partnership with bKash, has won this prestigious award. This underscores Visa’s commitment to innovation, superior customer experiences and enhancing the digital payments landscape of our country. The rapid adoption of Scan to Pay, backed by Visa’s unparalleled convenience, security and brand promise, helps make a significant step towards a cashless society. We are honored to be recognized for our efforts and will continue to drive more such innovations for the ecosystem.

The innovative ‘Scan to Pay’ solution by Visa, launched in March this year, greatly enhances the shopping experience with its inherent benefits of speed, convenience and security. It allows Visa cardholders to scan a bKash QR code and pay directly with Visa debit or credit cards, eliminating the need to load funds into the bKash account. It also makes it possible for users with low wallet balance to choose a Visa card and pay.

The ubiquitous bKash QR codes make it easier for millions of Visa cardholders to make cashless payments in over 700,000 merchant outlets in the country. Small businesses benefit from accepting card payments without a POS (Point of Sale) machine while large retail stores service faster queues and quicker checkouts.

The Bangladesh Retail Awards 2024 is organized by Bangladesh Brand Forum and honors organisations that create superior solutions to meet the evolving needs of consumers in Bangladesh.

Visa and bKash continue to simplify the payment experience for their users with innovations like ‘Scan to Pay’, reducing the steps taken to make a payment and empowering millions of consumers with convenient, fast, and secure payments anytime anywhere.