Staff Reporter, Dhaka : Guardian Life Insurance Limited continues to solidify its leadership in Bangladesh’s insurance industry with strong performance in claim settlement and innovative distribution strategies. In 2024 , Guardian settled insurance claims worth BDT 439 crore . Continuing this momentum, in the first quarter of 2025 , Guardian settled claims worth BDT 129 crore , reflecting a 34% growth compared to the same period in the previous year. Demonstrating its operational efficiency and customer-first approach, 95% of all claims are now settled within just three working days , with initiatives underway to reduce this even further.

Guardian’s insurance coverage now protects over 1.26 crore people , including employees from more than 500 local and multinational organizations . The company distributes its insurance policies through Retail, Microinsurance, Digital, Group , and most recently, through Bancassurance . As per our market research, since the launch of Bancassurance in March 2024, Guardian has led the way in shaping this new distribution channel. Guardian accounted for approximately 79% of the total Bancassurance sales in the industry as of December 2024 , reaffirming its market leadership and strategic execution in this emerging channel. The company introduced Straight-Through Processing (STP) — a fully digital, paperless platform that streamlines the entire Bancassurance process, ensuring real-time issuance, operational efficiency, and a seamless customer experience.

With innovations in Bancassurance , InsurTech , and micro-insurance , Guardian continues to push the boundaries of what insurance can offer, driving inclusive, technology-driven protection for millions across the country.