বৃহস্পতিবার, ১৮ এপ্রিল ২০২৪, ০৫:৪৩ অপরাহ্ন

Coca-Cola Bangladesh Beverages Arranges Tree Plantation for Sustainable Community

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Update : বুধবার, ২৮ জুন, ২০২৩

Staff Reporter, Dhaka : Coca-Cola Bangladesh Beverages Limited (CCBB) recently collaborated with Department of Environment, Mymensingh and Divisional Forest Office, Mymensingh to arrange a tree plantation and environmental awareness program in Mymensingh division. Through this program more than 20,000 saplings were distributed among various institutions in the community. More than 40,000 community members are expected to benefit from this program.

Building the country’s climate resilience is a major challenge and in line with this Coca-Coca Bangladesh Beverages has taken multiple initiatives, including, transition to Net Zero, Water Stewardship and World Without Waste to support SDG attainment. As part of this, the tree-plantation and environmental awareness program was arranged on the occasion of World Environment Day 2023. The theme of this year’s ‘National Tree Plantation Campaign’ and the Tree Fair is ‘Gach lagiye Jotno Kori, Sushtho Projonmoer Desh Gori.’

A N M Abdul Wadud, Divisional Forest Officer, Department of Forest, said, “The Mymensingh Department of Forest appreciates Coca-Cola Bangladesh Beverages’ initiative to arrange such an impactful program on the occasion of World Environment Day and National Tree Plantation Campaign 2023 through a public-private partnership. Similar collaborations as such will enhance peoples’ awareness on the importance of tree plantation and building climate resilient community and motivate others to come forward to work towards this goal.”

Applauding the endeavor, Dilruba Ahmed, Director, Department of Environment, Mymensingh, said, “It is our responsibility to shape a safer world for future generations. Under the prudent and far-sighted leadership of Prime Minister Sheikh Hasina, the current government has taken many substantial steps to conserve the environment and effectively deal with climate change, and is working earnestly to implement them. The government has a grand vision to transform the nation from digital to Smart Bangladesh by 2041, where environmental protection has been given major importance”. She further added, “It is commendable that Coca-Cola Bangladesh Beverages is playing its part in this transformation journey as a responsible partner. We require more such successful public-private initiatives to save the environment and combat climate change”.

“It is our firm belief, that this type of initiatives can play a very effective role in ensuring a sustainable tomorrow by reducing carbon emissions and helping achieve the Sustainable Development Goals (SDGs),” said Anowarul Amin, Director of Public Affairs, Communications and Sustainability, CCBB. “Every tree planted today is an invaluable investment for tomorrow, and it is up to us to enable the future generations to recognize the significance of such investments. We are grateful to Department of Environment, Mymensingh and Divisional Forest Office, Mymensingh for their invaluable support in arranging this program”.

The saplings were handed over to the youth as keys to building a resilient future in the presence of Dilruba Ahmed, Director, Department of Environment, Mymensingh; A N M Abdul Wadud, Divisional Forest Officer, Department of Forest, Mymensingh; Abdul Hannan, Director of Legal Affairs\CCBB and other stakeholders and leaders from the community.

Coca-Cola Bangladesh Beverages has been working relentlessly to achieve Sustainable Development Goal through various short, mid and long-term programs, such as transition to Net Zero, Water Stewardship and World Without Waste. In line with this, the tree plantation and environmental awareness program was arranged on the occasion of World Environment Day 2023.


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