Staff Reporter, Dhaka : As a part of the continuing collaboration with Hitachi, Transcom Digital has launched a new range of home appliances at the festive event, HITACHI Star Night 2022. The extravaganza took place on 1st December 2022 at International Convention City Bashundhara (ICCB) in Dhaka.

In this course, Transcom Digital brings HITACHI R-WB700VPB2 Refrigerator featuring a vacuum compartment, selectable zones and an automatic icemaker. This refrigerator with premium design and comfort has energy-efficient inverter technology and dual fan cooling. It comes in two different colors: glass black (GBK) and glass clear black (GCK).

In this event, Transcom has also launched the washing machine BD-120XGV. In this new front load washer dryer, the maximum spin speed is 160 RPM. It also has an auto self-clean system, auto dosing system. This hi-tech washer dryer is equipped with wind iron to minimize wrinkles and smart sensing AI wash.  In addition to these, the new Friction Damper and 5 ply liquid balancer adds to the convenience provided by this large drum washing machine that is available in white and mauve grey colors.

The launched new products included the modern stick type lightweight (only 1.5kg) Vacuum cleaner PV-XL2K.  It has a powerful smart head that uses Green LED technology and tangle free brush. Easily adjustable and detachable extension pipe and accessories make the lavish looking champagne gold appliance very convenient for handy use.

In the range of new products launched in the events, next come the microwaves HMR-M 2002, HMR-FG 2012, and HMR-DG 2312 where the latter two have grilling options along with heating. All of these have child safety lock, multistage cooking, and auto cooking modes etc.

Last but not the least, the event saw the launching of highly innovative Hitachi air conditioners by Transcom. The new inspirational wave designed RAP-G012HFEOEZ1, RSQG018HFEOEZ1, RMQG024HFEOEZ1 have advanced inverter technology for enhanced energy saving. The superior soft dry technology prevents the accumulation of water droplets and keeps the room environment pollution and odour free. The tropical inverter ensures faster cooling.

On top of it, this event focused on the future plans of HITACHI in Bangladesh. Considering the big market for consumer electronics in the country. The company is planning to increase its penetration in the market by increasing its growth to 100%.

On this occasion, Hitachi Home Appliance’s Director – Sales (Export) Business Development, Mr. Tarun Jain said, “To accelerate our market expansion, we wish to increase our investment in Bangladesh. We also intend to expand our product lines by introducing new products to the Bangladesh market which are technologically superior. We want to offer solutions that will create richer lives and a better society. By partnering, Transcom Digital, it makes it simpler for us to develop a wide-ranging network of loyal customers.”

Furthermore, Transcom Digital’s Head of Business, Mr. Ritesh Ranjan said “By establishing new electronic business markets and increasing dealer point by 55%, we are expanding in all directions. With HITACHI by our side, we will continue competitive pricing, solid dealer management, alluring customer promotions, high-quality service with quick response, and expansion into new electronic business sectors.

Transcom Digital has been providing original brands and quality products with superior service to enhance the lifestyle of consumers in Bangladesh. Transcom Digital Service Business Unit has a country-wide strong service network and call center through which installation and after-sales services are extended to all valued customers. On top of it, Transcom Digital is the official service partner for Hitachi and other Electronics brands in Bangladesh which played a vital role in making the company the most trustworthy and promising electronics multi-brand retailer of the country.

The event was attended by senior officials from Arçelik Hitachi Home Appliances Sales (Singapore) Pte. Ltd- Mr. Chen Teck Beng “Managing Director”, Mr. Tarun Jain “Director-Sales (Export)”, Mr. Elvin Tham “Head- Sales (Export)”.   Mr. Arshad Huq – Managing Director & CEO, Transcom Electronics. Mr. Ritesh Ranjan – Head of business, Transcom Digital and other senior officials from Transcom Digital have attended the event.

About the Arçelik Hitachi Home Appliances

Founded on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions Inc, Hitachi is the worldwide business leader. Through the joint venture of Arçelik AŞ and Hitachi GLS, Inc, they have combined their expertise in key areas such as R&D, procurement, and production systems to optimise the joint venture’s global supply chain and strengthen its competitive positioning in the market. Arçelik has consistently expanded its home appliance business to 150 countries around the world. The company has grown significantly in Europe and achieved strong growth in South Asia over the last decade. Hitachi GLS has been operating its home appliance business mainly in Southeast Asia and the Middle East, where it enjoys a high-end brand image.

Transcom Digital

Transcom Digital is the key business unit for Transcom Electronics and currently operates in 68 Electronics hubs, which are integrated with delivery, service and over 200 dealer point across Bangladesh. Transcom Digital’s multi-brand portfolio includes renowned global brands like HITACHI, Samsung, Whirlpool, and other brands to cater to all segments of customers and offers the best buying experience for the consumer in Electronics, home appliances, air-conditioning, small appliances, and mobile devices. Transcom Digital provides original brands and quality products with superior service to enhance the lifestyle of consumers in Bangladesh. Transcom Digital is the official service partner for HITACHI, Samsung, Whirlpool and other renowned electronic brands in Bangladesh.

To know more, please visit: https://transcomdigital.com/