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February 24, 2024, 10:16 pm

Digital Summit 2022 Held to Strengthen Bangladesh’s Journey Towards Winning The Digital Age

  • Update Time : Saturday, December 17, 2022

Staff Reporter, Dhaka : Bangladesh Brand Forum hosted the 9th edition of Digital Summit at The Grand Ballroom, Le Méridien, Dhaka, on Saturday, December 17, 2022. Under the theme “WINNING THE DIGITAL AGE,” the summit was presented by Meghna Group of Industries, powered by Httpool Bangladesh Ltd., in association with Adjust & The Daily Star.

The summit consisted of 4 Keynote Sessions, 4 Panel Discussions, 2 Insight Sessions, and 1 Case Study.

The speakers joined from different regions of the world and shared knowledge and experiences. Alongside, there were notable local experts who enlightened and put forward different knowledge areas through the panel and other sessions.

Speaking on the occasion, Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum, said, “the post covid reality has unveiled the true potential of a digital world in front of us. It’s high time we cashed in all the opportunities the superior digital ecosystem offers us. But again, opportunities come with challenges. So the professionals and experts here have to lead  meeting those challenges and filling the gaps ”.

Starting from the importance of creativity and strategy in the digitally fragmented era, the day-long event shed light on important issues like the significance of data as the most underutilized asset of a marketer, the essentiality of long-term influencer partnerships for a brand, and how brands can explore the new horizon through marketing in the metaverse.

Bangladesh Brand Forum initiated the Digital Summit in 2014. Throughout the successive initiatives,  Digital Summit has become the apex platform for the country’s digital marketers. This year’s summit was attended by more than  350  professionals. The summit delved deep into the industry challenges allowing industry leaders to share multi-dimensional experiences. It also enabled a platform to stage exclusive discussions on possible solutions, analyze digital trends, integrate technology & innovation, and develop industry guidelines to positively contribute to the digital media marketing industry facing challenges during this crisis period.

Digital Summit 2022 was graced by the presence of four dynamic and globally acclaimed Keynote Speakers: Mathieu Brunier, Partner Director, Mediam Group by Aleph, Aleph Group, inc.; Kazi Monirul Kabir, Country Director, Httpool Bangladesh Ltd.; Oliver Wilke, Regional Director, South East Asia, Eskimi; and Solaiman Alam, Chief Digital & Strategy Officer, Grameenphone Ltd.

Speaking about privacy, Mathieu Brunier said in the first keynote session, “Privacy matters because users care about it. 64% of users don’t trust companies with their data. However, data is important for relevant and useful user experience.”

In the first panel discussion, Mahfuz Sadique FRSA said, “For the first time-ever in the mode of communication, we, the consumers, are in the power of communication. It is impossible to adjust with every single platform that has emerged and will emerge in future. Hence it is important to have a platform-neutral strategy and then customize according to the platform.”

Other remarkable speakers at the summit were: Archana Roche, Global Measurement Lead, Httpool; Vineet V. George, Sales Manager, Adjust; Joshua Adhikari, Regional Growth Manager, South Asia, Eskimi;  Munaf Mojib Chowdhury, Partner Director, Httpool Bangladesh ltd.; Tusnuva Ahmed Tina, Executive Director, Mindshare Bangladesh; Mahfuz Sadique FRSA, Chief Communications Officer, bKash Ltd.; Nazim Farhan Choudhury, Managing Director, Adcomm Ltd.; Sharmin Rahman, Head of Corporate Brand & Engagement, Acting Head of Marketing, Grameenphone Ltd.; Urfi Ahmad, Brands & Communication Director, Banglalink; Ishraq Dhaly, Director, Accounts & Servicing, Magnito Digital; Shamim Zaman, Head of Brands & Marketing Communication, Robi Axiata Ltd.; Sharfuddin Bhuiyan Shamol, Head of Marketing, Transcom Beverages Ltd.; Nusrat Jahan, Marketing Director, Reckitt Bangladesh; Tajdin Hassan, Chief Business Officer, The Daily Star; Ariful Bashar, Associate Vice President, Digital Business Lead, Grey Advertising Bangladesh Ltd.; A B M Jabed Sultan Pias, Head of Business, Prothom Alo Digital; Lutfi Chowdhury, Co-Founder & Chief Executive Officer, Adfinix; Vaibhav Katoch, Senior Partnerships Manager, Adjust; Sanjid Hossain, Digital Transformation & Growth Marketing Consultant; Zeeshan Kingshuk Huq, Changemaker, CXO & Entrepreneur; Risalat Siddique, The Man of Steel (Chairman), Analyzen Bangladesh Ltd.; Mukit Ahmed, Head of Brand Marketing & Communications, Banglalink Digital Communications Ltd.; and Kazi Mohiuddin, Senior General Manager, Brand, Meghna Group of Industries.

An initiative of Bangladesh Brand Forum, the 9th edition of Digital Summit was presented by Meghna Group of Industries, powered by Httpool Bangladesh Ltd., in association with Adjust & The Daily Star, Supported by – Adfinix, Eskimi; Strategic Partner – Bangladesh Creative Forum; Mediam Group by Aleph;  Knowledge Partner – Marketing Society of Bangladesh (MSB); Technology Partner – aamra Networks Limited; Event Partner  – Le Méridien Dhaka; PR Partner – Backpage PR.

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