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BRAC Bank contributes blankets among winter-stricken communities

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  • Update Time : শুক্রবার, জানুয়ারি ১৯, ২০২৪,

Dhaka, January 18 : As a cold spell is sweeping across the country, BRAC Bank has come forward to help cold-impacted communities, providing individuals with warm blankets.

Touched by the unbearable suffering of the people due to a sudden and drastic fall in temperature, the bank management instantly decided to arrange warm clothes for the people of the worst-hit regions of the country.

As part of corporate social responsibility (CSR), the bank has distributed 30,000 blankets among the underprivileged people of 21 districts covering Dhaka, Khulna, Barishal, Rajshahi, Rangpur, Sylhet and Mymensingh divisions of the country.

Meheriar M. Hasan, Chairperson of BRAC Bank, joined one of the blanket distribution ceremonies at Kamrangirchar in Dhaka on January 16, 2024. Md. Sabbir Hossain, Deputy Managing Director & COO, and senior officials were also present.

The bank’s senior SME Banking and Distribution Network officials distributed blankets in 20 other locations that have been hit hard by severe cold spells. People of the areas were touched upon receiving warm clothes. They lauded BRAC Bank for standing beside them at this time of natural calamity.

Social work is a part of the bank’s ongoing endeavours to contribute to the well-being of the community through its CSR initiatives. The initiative aims to protect those who lack the means to protect themselves from the biting cold, underscoring the bank’s dedication to making a meaningful impact and fostering a sense of community care.

Commenting on this humanitarian initiative, Selim R. F. Hussain, Managing Director & CEO of BRAC Bank, said, “We believe in the power of collective compassion and empathy. This small yet significant step underpins our strong commitment to the people and community we operate with. This initiative carries the warmth and benevolence of coworkers of BRAC Bank. It is fulfilling for us to do something to mitigate the sufferings of the cold-affected people.”

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