Staff Reporter, Dhaka : Banglalink, one of the leading digital communications services providers in Bangladesh, has recently signed a Memorandum of Understanding (MoU) with RFL Electronics Limited (Vision TV). Under this MoU, Banglalink’s digital entertainment app ‘Toffee’ will be pre-installed in new Vision Smart TVs. Upanga Dutta, Chief Commercial Officer, Banglalink and Kazi Rashedul Islam, Executive Director, RFL Electronics Limited, signed the MoU on behalf of their respective organizations. Taimur Rahman, Chief Corporate & Regulatory Affairs Officer, Banglalink, Abdul Muqit Ahmed, Director, Toffee, Rakib Ahmed, Head of Marketing, RFL Electronics Limited, Forhad Hasan Mamnun, Deputy General Manager, RFL Electronics Limited, and Shaikh Mahabubur Rahman, Senior Brand Manager, RFL Electronics Limited and other high officials of the organizations were present at the signing ceremony.
As the country’s leading digital platform, only the Toffee app will livestream the upcoming FIFA World Cup Qatar 2022TM for Bangladeshi viewers, while providing viewers with access to a diverse range of entertainment content, including movies, dramas, series, and live television channels.
Upanga Dutta, Chief Commercial Officer, Banglalink said, “Through this collaboration with the renowned Smart TV brands, we aim to enable more viewers to enjoy our entertainment app, Toffee, on the large screen. With the Toffee app pre-installed on their Smart TVs, viewers will be able to enjoy high-quality livestream of the upcoming FIFA World Cup™ football matches at their home.”
Kazi Rashedul Islam, Executive Director, RFL Electronics Limited said, “With Toffee already being one of Bangladesh’s most popular digital entertainment platforms, we believe this collaboration will enable us to provide our customers with an all-encompassing and wholesome viewing experience.”
With a monthly active user base of 7 million, Toffee will remain committed to enhancing viewers’ digital entertainment experiences.