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February 26, 2024, 12:00 pm

Banglalink, bKash tie up to facilitate seamless World Cup live streaming on Toffee

  • Update Time : Saturday, December 3, 2022

Staff Reporter, Dhaka : bKash has tied up with Banglalink to ensure uninterrupted FIFA World Cup live streaming for football lovers. Customers can purchase data packages or recharge through bKash and enjoy seamless live streaming on Banglalink’s popular OTT platform ‘Toffee’. They can also subscribe to premium packages through bKash payment to enjoy ad-free matches.

Abdul Muqit Ahmed, Digital Services Director of Toffee and Mahfuz Sadique, Chief Communications Officer of bKash, recently exchanged the agreement on behalf of their respective organizations. Erik Aas, Chief Executive Officer of Banglalink and Kamal Quadir, Chief Executive Officer of bKash along with senior officials of both the organizations were present at the event.

Under this collaboration, customers will get notifications on the availability of mobile data before every match after opening the Toffee app throughout the World Cup. Even if a user runs out of data during the match, s/he can instantly recharge data through bKash and continue watching seamlessly. Customers can subscribe to any ad-free premium package starting from 30 Taka to 120 Taka with the validity of 3 to 30 days.

Abdul Muqit Ahmed, Digital Services Director of Toffee, said, “We have partnered with bKash to enable Toffee users to enjoy the livestreaming of world cup matches more conveniently. With this facility, they will be able to purchase data instantly and experience uninterrupted livestreaming. Multiple packages have been introduced to cater to the diverse needs of the viewers.”

Mahfuz Sadique, Chief Communications Officer of bKash, said, “Watching World Cup matches with the family, neighbors and friends will never get old. Yet, nowadays we live on the move, work late, return to a nuclear family. We often can’t sit in front of the TV to watch games like before. Toffee has made it possible to enjoy this World Cup live via mobiles and other digital devices anytime, from anywhere. Working closely with this initiative, bKash is not only facilitating customers to watch the game uninterruptedly through instant data purchases, we are also trying to blend with behavioral change in the digital habits of consumers.”

Toffee is broadcasting the mega event of FIFA World Cup 2022, held in Qatar, as the exclusive digital platform in the country. Customers can also watch movies, dramas, web series and various TV channels live on this popular OTT platform.

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