The brand-new premium men’s grooming brand is available exclusively on e-commerce platforms

Staff Reporter, Dhaka : The premium male grooming line Beardo has recently been launched in
Bangladesh, bringing an impressive range of products in the categories of hair, face, beard and
fragrance. The brand believes that the persona of the original traits of masculinity, being real, ambitious, courageous, have high resonance with the bearded look. While the bearded look is always timeless and classy, it also makes a statement about the men who have the courage to don it and the patience to groom it. Hence Beardo’s portfolio is a comprehensive one, containing beard oil, growth oil, face wash, hair wax, fragrances, and shampoo – all exclusively for men.
In Bangladesh, Beardo’s modern and unique product assortment for men's grooming, styling, and lifestyle has been launched solely on e-commerce sites. Currently, all the products are available at the Beardo Flagship Store on Daraz where as a promotional launch offer, customers can avail a flat 20% discount and free shipping for orders starting from BDT 599.

As a personality-driven brand, Beardo celebrates the true self of an individual. The brand states that there is good and great in masculinity. Furthermore, Beardo's unique archetype-led communication represents how the Beardo man is the portrayal of a bold and powerful look. As the pioneer in men's grooming in India, the brand has dominated the styling market for more than 7 years now. In the current time, Hrithik Roshan who is one of the most dapper artists, who embodies the attitude of being a Beardo.

Hrithik Roshan shares, "I've been witness to the growth and popularity of Beardo products over the years. Beardo not only strives to make male grooming products more accessible, but also promotes the expression of self-love and self-care for Men. I congratulate the team on launching the brand in Bangladesh and growing from strength to strength."
Speaking on the launch, Rajat Diwaker, Country Head – Marico Bangladesh Ltd. said, “With BEARDO, we have aimed to address the needs of men’s personal care, grooming and styling. This brand is especially designed to deliver a uber-masculine, bold and powerful look. BEARDO aims to be a one stop brand for men’s products.”