Staff Reporter, Dhaka : Dipty, the locally recognized home brand of PriyoShop, has announced the official market launch of its new rice variety, ‘Minicate’, marking a significant milestone in the company’s brand growth trajectory. This strategic product expansion brings the brand’s presence to over a thousand retailers across Bangladesh.

PriyoShop, the leading B2B Smart Distribution Platform, has been dedicated to streamlining distribution networks across the country while empowering mom-and-pop shops for the past four years. Throughout this journey, retailers have faced persistent challenges with loose products and inconsistent quality. Recognizing the urgent need for reliable and profitable solutions, Dipty emerged to ensure the highest standard and maximize profit.

“Dipty Minicate Rice is providing our retailers with quality rice varieties at competitive prices while promising higher profit margins. The product launched this month”, said Dipty Mandal, Co-founder and Chief Marketing Officer of PriyoShop. “The launch of Minicate rice, a quality variety tailored for retailers, represents a magnificent milestone that can revolutionize business growth. We are committed to empowering retailers across Bangladesh with the best products at competitive prices.”

Dipty Rice has emerged as a major player in the non-basmati rice market. Building on the success of Atash rice, which has expanded the retailer network, the introduction of Minicate rice is expected to deliver substantial profit growth. The brand sources its rice directly from mills, responding to growing demand from the Bangladeshi diaspora and retailers seeking authentic Bangladeshi-grown rice to satisfy their customers’ preferences.

This retailer-first model ensures consistent quality while supporting sustainable livelihoods. Retailers remain at the heart of Dipty’s success strategy. With their commitment to quality and sustainability, Dipty Rice has maintained steady growth since its market introduction.